The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future Regular Trims is forced to flee to

is forced to flee to a refugee camp along the coast

declared an indignant Queen Elizabeth

As children progress from preschool to kindergarten

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The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future Regular Trims is forced to flee toToday, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high value market offerings. Defining an effective product vision requires deep discipline and multiple skills.