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Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior
ISBN: 9780802407702
and its place in Scripture
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking
The Long Tail: Why the Future of Business is Selling Less of More Men Coupling recent discoveries in humanThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson The New York Times bestseller that introduced the business world to a future that's already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture