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There are two legal requirements to register a trade dress on the principal register and protect your trade dress rights: the trade dress cannot be functional and must be distinctive

As the Army began using the first version of the Desert Camouflage Uniform (DCU) at the time of the first Gulf War in 1990, so did the Air Force, followed by its replacement the second iteration of the DCU worn by all branches of the U.S

Consider, for a moment, the scene in Gone with the Wind where Scarlett OHara is having her corset tightened while she clings to a bedpost to stop from being dragged across the floor from the tugging

Innovators should ensure that new product launches expand the brands penetration and contribute to overall growth rather than merely shifting share within an existing portfolio