The Business of Stories When you start reading through

When you start reading through the chapters that all the fabulous co-authors have written

tactics and techniques that keep your own AND your customers’ best interests at heart

Backed up by two decades of IT contracting experience

followed by expert guidance on the finer points of choosing cheese and developing a cultured taste

The Business of Stories When you start reading throughLots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how. In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real life examples, she shows you how to confidently communicate your why and the value you deliver to the people