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Nothing says "let's celebrate a new year!" quite like sequins can, and that's a fact

Conway, who teaches at Wellesley College and the Massachusetts Institute of Technology, and his team designed an experiment in which they asked people to identify the colours they saw on "The Dress" from a full palette

Whether youre attending a black-tie evening, a rustic outdoor ceremony, or a cozy cocktail reception, choosing the perfect look means leaning into deep jewel tones, elegant fabrics like velvet or satin, and timeless silhouettes that work with the season

Internet users were split into factions over the dress's true colours, sparking viral hashtags #blackandblue and #whiteandgold, and turning the dress into a cultural phenomenon that even drew the attention of researchers