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The aforementioned outlawing of the trend at Cannes was deemed by many as a subtle weaponisation of the female body, while others praised the decision for its innovation - sparking a move away from expected (some would go as far to say vulgar) barely-there attire

This combination will turn heads wherever you go

70% of people asked actually saw white and gold instead of blue and black 73 million views of #thedress across all social media channels 34 minutes was the amount of time it took for our website to sell out of #thedress

Office-Only Attire While smart casual borrows some elements from business wear, it should never feel like you're headed to a boardroom