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According to Hammond, author of Cher: Her Style Principles: "She would come down into the audience just wearing the most incredible, literally quite jaw dropping outfits that had been personally designed for her by Mackie." Back then, a bare midriff was political, and hers she's widely reported to be the first woman to regularly display her belly button on North American television became a kind of statement

They were really attentive and fast to react to my inquiries before I even purchased the dress